Next-Gen Personal Finance Experience
下一代个人理财体验
Redefining how Gen Z manages wealth through intuitive interactions and data visualization. 通过直观的交互和数据可视化，重新定义 Z 世代的财富管理方式。
Client客户
NeoBank Corp
Services服务
UI/UX, User ResearchUI/UX, 用户研究
Platform平台
iOS & AndroidiOS & Android
Year年份
2023
The Challenge
挑战
Traditional banking apps are cluttered, intimidating, and disconnected from the lifestyle of younger generations. The goal was to create a financial companion that feels as intuitive as a social media feed, while maintaining the trust and security required for banking. 传统银行 App 往往界面杂乱、令人望而生畏，且与年轻一代的生活方式脱节。我们的目标是打造一款像社交媒体一样直观的理财伴侣，同时保持银行业务所需的信任与安全。
Key Objectives
关键目标
- Simplify complex financial data into actionable insights. 将复杂的金融数据简化为可执行的洞察。
- Reduce friction in daily transactions (P2P payments, bill splitting). 减少日常交易（转账、AA收款）中的摩擦。
- Introduce gamification elements to encourage saving. 引入游戏化元素以鼓励储蓄行为。
Core Experience
核心体验
We designed a streamlined interface that prioritizes clarity. Key flows like transferring money, checking analytics, and managing profile settings are accessible within one tap. 我们设计了以清晰度为优先的流线型界面。转账、查看分析和管理个人设置等关键流程均可一键触达。
Quick Transfer
极速转账
Streamlined payment flow with recent contacts.
包含最近联系人的简化支付流程。
Visual Insights
可视化洞察
Interactive charts breaking down spending habits.
细分消费习惯的交互式图表。
Account Hub
账户中心
Manage preferences, security, and notifications.
管理偏好、安全设置和通知。
The Solution
解决方案
The final design uses a clean, airy aesthetic with bold typography and vibrant data visualization. Dark mode was a priority, designed to reduce eye strain during late-night financial checks. 最终设计采用了干净、通透的美学风格，搭配醒目的排版和生动的数据可视化。深色模式是设计的重点，旨在减少深夜查账时的视觉疲劳。
Portfolio Overview
投资组合概览
A comprehensive dashboard for tracking asset performance. Users can monitor their portfolio allocation and real-time market trends with clarity. 用于追踪资产表现的综合仪表盘。用户可以清晰地监控其投资组合配置和实时市场趋势。
Market Watch & Trade
市场观察与交易
Designed for speed and precision. The trading interface provides essential market data and intuitive controls for executing orders instantly. 专为速度和精度而设计。交易界面提供必要的市场数据和直观的控件，以便即时执行订单。
