Lumina Beauty: Radiance Revealed焕现光采
A digital flagship for a premium makeup brand. Highlighting authentic beauty through immersive storytelling, "The Glow Up" trends, and a seamless shopping experience. 高端彩妆品牌的数字旗舰店。通过沉浸式叙事、“光感升级”趋势和无缝的购物体验，彰显真实之美。
Client客户
Lumina Beauty
Services服务
Website, UX/UI, Brand网站设计, UX/UI, 品牌
Platform平台
Web / Mobile网页 / 移动端
Year年份
2024
Celebrating Authentic Beauty
颂扬真实之美
Lumina stands for purity and confidence. We developed a visual identity centered around "Radiance Revealed"—using warm, skin-like tones and elegant serif typography to convey a sense of premium, inclusive beauty. Lumina 代表纯净与自信。我们开发了以“焕现光采”为核心的视觉识别系统——使用温暖的肤色调和优雅的衬线字体，传达高端、包容的美感。
Streamlined Product Discovery
流畅的产品探索体验
The shopping experience is designed to be effortless. From the "Velvet Matte Lipstick" to the "Radiance Palette", users can explore rich textures and detailed shade comparisons to boost buyer confidence. 购物体验旨在轻松自如。从“丝绒哑光唇膏”到“光感眼影盘”，用户可以探索丰富的质地细节和清晰的色号对比，从而增强购买信心。
Storytelling & Values
叙事与价值观
Beyond commerce, the site communicates the brand's core values: Cruelty-Free, Vegan, and Sustainable. The "Our Story" section uses editorial layouts to connect emotionally with the audience. 除商业功能外，网站还传达了品牌的核心价值观：零残忍、纯素和可持续。 “品牌故事”部分采用杂志排版风格，与受众建立情感连接。
